Methods and techniques for the selectionof international markets: case study in the commercialization of blackberry (Rubus Glucus Benth)

Abstract

The main objective of this study is to seek international market opportunities for the Ecuadorian blackberry cultivated by associations dedicated to the production of this fruit, for this study has been taken as a reference to the Association of agricultural producers Eden, so take advantage of the commercial benefits currently available in international markets, which contribute to the fruit growing sector in business and commercial aspects, to carry out this study descriptive, explanatory and correlational research methods are used because they are the most appropriate for this analysis, to determine the supply, international demand, the best destination country. In addition, consumers abroad are very open to buying goods from different countries, because their interests and tastes are very varied. However, changes in the consumption landscape have modified consumer behavior, resulting in changes in the consumption style of healthier foods and the search for quality ingredients (Tasty Food and Wine, 2022). Therefore, this document proposes some tools taken into account for the commercialization of the product, deducing that with the help of these tools all the processes in the sale of products are significantly improved, since these instruments help in the sample of concrete and adequate information, for decision making in the search for a market opportunity abroad. In addition, with these tools a correct internationalization of this fruit will be achieved, because these techniques take into account aspects such as price, presentation,
quality for the acceptance of the product by foreign customers, additionally, it is necessary to use the general organization both in production and marketing, which allows performance through training in the management of cultivation, production and sale of blackberry castilla.